Racing Into Cleaner Air: How FilterTime Got Its Start on the Track
At FilterTime, we’ve always believed that keeping things running smoothly—whether it’s a race car or an HVAC system—comes down to timing, precision,...
1 min read
Courtney Fuller
:
Feb 3, 2026 8:00:03 AM
At FilterTime, we’ve always believed that keeping things running smoothly—whether it’s a race car or an HVAC system—comes down to timing, precision, and reliability.
Our story began not in a boardroom, but on the racetrack.
FilterTime was founded by Blake Koch, a NASCAR driver who knows a thing or two about performance. After years of racing at top speed, he realized that success on the track—and at home—depends on one thing: maintenance you can count on.
After retiring from full-time racing, Blake teamed up with NASCAR legend Dale Earnhardt Jr. to tackle a very different challenge: helping homeowners and property managers take the guesswork out of air filter replacement.
The idea was simple but powerful:
Deliver high-quality air filters on a schedule, directly to your door—so you never forget, never waste time, and never sacrifice air quality.
That racing-inspired mindset—efficiency, reliability, and performance—became the foundation of everything we do at FilterTime.

Today, FilterTime partners with property managers nationwide to help them streamline HVAC maintenance across entire portfolios.
We know property managers face constant pressure to reduce costs, prevent emergencies, and keep residents happy—and changing air filters shouldn’t be a time-consuming chore.
Our automated program handles it all:
✔️ On-time deliveries to each unit or central office
✔️ Custom scheduling for every property’s needs
✔️ High-quality filters made right here in North Carolina
✔️ No contracts or hidden fees—you only pay when filters ship
With FilterTime, property managers eliminate the “did they change the filter?” guessing game while extending HVAC lifespan, cutting energy bills, and reducing maintenance requests by up to 40%.
Think of us as your HVAC pit crew—keeping your systems performing at peak efficiency while you focus on the big picture.
Where NASCAR teams rely on timing and precision to stay competitive, property managers rely on trusted systems that prevent costly downtime. And that’s exactly what FilterTime delivers—consistent, proactive filter management that keeps your properties running at top speed year-round.
Because at the end of the day, we’re not just delivering filters.
We’re delivering cleaner air, fewer work orders, and happier residents.
If you’re ready to bring NASCAR-level precision and reliability to your maintenance program, let’s connect.
📅 Book a quick meeting to learn how FilterTime can help your properties breathe happy—with a maintenance process that runs as smoothly as a pit stop on race day.
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